Twitter has grown 150 percent to 5,800 followers, and YouTube has grown 200 percent to 34,000 followers.Īs for the future, Gunnarson said the company will eventually embrace mobile. On Instagram, the number of followers has grown 350 percent to 50,000 followers since the start of the year. They make appearances in it with their own characters, and communicate with the players. Show Jumping) both participate in the game. For the most part, Star Stable relies on brand ambassadors among the fans to spread the word. Tobbe Larsson (a world-renowned horse whisperer) and Reed Kessler (the current reigning co-national champion for the equestrian event U.S. Still, the game has 182,000 followers on Facebook. “Facebook has an age limit of 13 and up.” “Marketing is a challenge,” said Taina Malén, the chief marketing officer at Star Stable, in an interview. The company has grown steadily, but it has never raised money. Over time, fans have posted more than 150,000 videos on YouTube. The girls capture video, edit it, and make stories out of it.” “I have daughters ages 8 and 11,” Gunnarson said. As the company got the kinks out, the market grew to Northern Europe, the US., and the rest of the world. When the game debuted in late 2012, it was in Swedish only.
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